Henry CRUZADO

Tel (mobile) : +33 670 88 22 13
Home : 
henry.cruzado@free.fr
Born 1967

Sales and Marketing Manager

First Sight

§       10 years experience in IT business

§       IT Solution Selling : software and services

§       Leading local or international sales activity

§       Partnerships Management : VAR and OEM

Personal Achievements


From september 2000 to august 2002:
General Electric – Global Exchange Services (Integration Solutions Modality)
Channel Manager - Paris, France
Mission : Software based solution selling by creating, developping and animating OEM and VAR partnerships with large IT companies, consulting firms, system integrators, distributors and software vendors.
Sales Territory : Northern Europe
Revenue Booked: confidential


From avril  1999 to august 2000 :
SBC - Sterling Commerce (EAI Software division)  
From dec. 98 until august 2000
Account Manager
Mission : BtoB solution selling (directly or through partenrships) in major accounts on the following vertical markets : transportation and logistics (supply-chain), retail and automotive industry.
Sales Territory : France and Benelux

Accounts gained : AIWA, HEINEKEN, CAMUS, HARRYS, GEODIS, etc
Revenue Booked : M$ 1
 
From nov. 98 until march 99 
Marketing Manager
Mission : launching the Maketing activity in France:
- Events and seminar's organisation : lead generation, database creation
- Communication : press relations, internal and external communication
- Market Reasearch : competitive analysis, market analysis.
- Product marketing : product requirements, customization of the sales presentations

Goals achived : creation of a the french marketing department, coaching of the current marketing manager, marketing budget : $30000.


From nov. 1996 to nov. 1998 :
COMELIS TRANSFER (EDI and Messaging systems integrator)
Sales and Marketing Manager - Paris, France
Missions :
- big Accounts Solution Selling aproach : governement, banking, insurance, process industry, etc.

-
Running the partnerships with local systems integrator's companies.
- Marketing Management : leading the marketing activity

Personal Annual Revenue Generated : K$ 600


From 1995 to 1996 :
ONO-Santander de Cable (Internet Services Provider)
Sales Ingeneer - Santander, Spain
Direct selling of cable network installation through co-owners associations..
Revenue target achieved.


From 1991 to 1994 :
FRANCE TELECOM (Cable TV Division)
Sales Specialist - Suresnes, France
Direct selling of cable TV subscriptions on face to face.
Revenue target achieved.

Education 

1990  Export Sales Engineer – Training job at the CEFRI - Paris - France
1989  Graduation Degree in Economics - University of Paris II Assas - Paris - France
1985  Graduation from High School (Bac C) - Paris - France

Languages 

Spanish and french: mother tongues (dual citizenship: french and spanish).
English : fluent, used everyday at work
Russian, Italian and German : basic level

Hobbies 

Web Designer: visit my personal web site (in spanish) : http://www.carasa.com
Hobbies : Jazz Piano player, Opera fan, Scuba Diving (rescue diver),golf (handicap).

CV in Word Format : click here

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